IA Consolidation - TAFE NSW case study

IA Consolidation - TAFE NSW - Case study

July 2017 the Managing Director launched the new One TAFE strategy, as a result all TAFE regional and institute websites needed to be merged into one. This meant the organisation needed to consolidate 10 institute websites (1,000+ pages) into one central website.

The process involved analytics analysis, analysis of persona’s and development of key problem statements to target, creating themes and grouping of common content areas within all sites, creating universal taxonomy, testing the taxonomy by facilitating face to face and online user card sort test, testing with key personas if they could find their information as per the key problem statements mapped out using TreeJack. Final presentation of the IA.

My involvement

In conjunction with the digital agency The Folk, we worked together to consolidate all 10 websites into one IA (website structure)

Providing direction and feedback around concepts and themes

Coordinating the project

Conducting user test for the user acceptance tests eg. TreeJack and online CardSorting

The Process

Discovery

Scoping of the existing website structures
Persona analysis and key problem statements developed for each persona eg. "as a student, I would like to find ...."
Google analytics analysis

Ideation

Web taxonomy analysis
Workshop to create themes from all 10 web structures
General and sub themes created
Taxonomy proposal
New proposed website structure created

New Taxonomy Validation

First iteration

New taxonomy created and tested through CardSort exercise with 300 participants
Results analysed and with feedback to pivot on certain concepts

Second iteration

Iterated taxonomy created and tested through CardSort exercise with 200 participants
Results successful

New Website Structure Validation

First iteration

Validation exercise based on persona problems statements eg. "As a student, how would you find ..."
Tested online using TreeJack with 600 participants
Results analysed and with feedback to pivot on certain concepts

Second iteration

Iteration version sent out to 600 participants
Results successful

Result

Presentation of the new website structure backed by UX