The Process
Discovery
- Google Analytics reporting
- User flow analysis
- SEO and opportunity gap analysis
- In depth user behaviour tracking software implementation
- Heatmap, click map and live interaction test analysis
Ideation
- Report analysis from discovery
- Feature prioritisation
- New direction developed and approved by stakeholders
Prototyping
- Lo-Fi Concept created and paper prototype tested
- Pivot due to feedback
- Iterated Lo-Fi concept retested and accepted successfully
- Hi-Fi Concept created in Adobe XD and tested successfully
Launch
- Built new layout within the SquizMatrix CMS on UAT environment
- Tested on UAT environment and pushed to live
Result
Example - Final presentation of the UX Roadmap to the CEO, CCO and CIO which was the foundation for the new website
